WordPress
is my craft

I’m Chung Pham. I build themes and plugins in the Pavothemes, Themelexus and Opal ecosystem, set up WooCommerce stores and bring AI into my day-to-day web workflow.

Portrait of Chung Pham

Working every day with

  • WordPress
  • WooCommerce
  • Elementor
  • Gutenberg

Inside Pavo Core

  • ThemeBuilder
  • MegaMenu
  • DynamicTags
  • ScrollSnap

$ npm run verify:css

builds must match byte for byte

The ecosystem I work in

  • Pavothemes
  • Themelexus
  • WpOpal
  • ThemeForest

What I do every day

It all revolves around WordPress, from the first line of a theme to the moment it reaches real users.

Themes and plugins

Themes released on ThemeForest, plus Pavo Core, the foundation plugin many of them share.

Three browser windows showing the Vitalfy, Aivedo and Bukpod themes

Elementor and Gutenberg

Widgets, templates and patterns that let people edit their pages without touching code.

Diagram with an Elementor branch of widgets, templates and tags, and a Gutenberg branch of blocks, patterns and styles

WooCommerce

Over 100 store themes, from product pages to cart and checkout.

Phone view of the Bukpod theme with cart, checkout and order steps

AI and workflow

Writing rules for AI agents in my repos, so they move fast without editing the wrong files.

Excerpt of a CLAUDE.md file forbidding direct edits to generated files

Web technology

Reproducible builds, automated code checks and a theme base that supports PHP 8.1 to 8.4.

Terminal window with phpcs, phpstan, build and verify:css commands

Counted, not estimated

These numbers come from the WpOpal catalog, my work machine and my repositories, counted in November 2026.

274

themes I worked on, listed in Projects

3

ThemeForest brands I have worked with

178

WordPress installs on my work machine

9

feature modules in the Pavo Core plugin

8.1–8.4

PHP versions my current theme base supports

6

repos with a CLAUDE.md or AGENTS.md

The tools I reach for

What I open almost every day, from writing code to packaging and release.

  • WordPress
  • WooCommerce
  • Elementor
  • Gutenberg
  • PHP
  • Composer
  • PHPCS
  • PHPStan
  • WP-CLI
  • Sass
  • Gulp
  • Vite
  • Git
  • Bitbucket
  • Jenkins
  • Claude Code

Themes I worked on at Pavothemes, Themelexus and Opal

The latest from the catalog, all available on WpOpal.

  • Revantik

    Revantik

    Revantik is a modern, clean, and high-performance WordPress theme designed specifically for home renovation, interior design studios, architects, remodeling contractors, and home improvement service providers.

  • Trixa

    Trixa

    Trixa is a professional WordPress theme designed for construction equipment rental companies, heavy machinery hire businesses, tool rental providers, and construction contractors.

  • Mechorix

    Mechorix

    Mechorix is a WordPress theme for industrial robotics companies, automation engineers, smart factories and advanced engineering firms.

  • Steako

    Steako

    Steako is a clean, modern, and high-performance WordPress theme designed specifically for meat box subscription, butcher shop, meat delivery, meat store, food online shop, and food delivery company.

    ,
  • Aivedo

    Aivedo

    Aivedo is a modern and creative WordPress theme designed for AI video production agencies, AI creative studios, video production companies, digital creative agencies, and creative technology businesses.

  • Beehoni

    Beehoni

    Beehoni is a feature-rich, highly customizable WordPress theme crafted specifically for honey farms, beekeepers, and organic produce stores.

How I work

A few principles I work by, alone or with AI.

RoleWordPress Developer

FocusThemes, plugins, WooCommerce

ExploringAI in the development workflow

I believe in things you can verify: builds that match byte for byte, changes you can read in a diff, and a final decision that always belongs to a person, even with AI working alongside.

Portrait of Chung Pham

Chung PhamWordPress Developer

Products and experiments

Things I build for my own work. Some became products, some are still experiments.

Plugin

Pavo Core

The foundation of Pavothemes themes: Theme Builder, Mega Menu, Dynamic Tags, Display Conditions and more.

Tool

themeforest-sync

A Node.js tool that pulls the theme lists of two Envato accounts, detects changes and updates one Google Doc with a sync report.

Experiment

chungpham.com

This very site: a hand-written theme, content built entirely in Gutenberg, no page builder, self-hosted fonts.

Quick answers

A few things people tend to ask about how I work and about this site.

Which page builders do you work with?

Elementor and Gutenberg. The themes released on ThemeForest mostly use Elementor, many of them with Pavo Core, while this site is built entirely in Gutenberg.

Why Pavo Core if you already have Elementor?

So the themes can share one foundation. The plugin brings together Theme Builder, Mega Menu, Dynamic Tags and other modules. Modules that stand in for Elementor Pro features only run when a site doesn’t use Elementor Pro.

How does AI fit into your work?

AI agents read code, edit files, run tests and check their own work locally, following rules written in the repo. Commits, pushes and anything that touches a real system are my decision.

Do you sell anything here?

The WooCommerce store is set up but not open yet. When there’s something to sell, it will be here.

What is this site built with?

A hand-written WordPress theme, content built in Gutenberg, no page builder and fonts hosted on the site itself.

Start with a few lines

Tell me a little about what you’re working on. I’ll reply by email.